Hi, I'm Irina Personal training for women 40+
I help women 40+ in Sydney’s Eastern Suburbs build strength, mobility, confidence and consistency with calm, supportive coaching.
Strength With Heart. Training that meets you where you are and helps you move forward.
Strength With Heart. Training that meets you where you are and helps you move forward.
My Story and why I coach women 40+
I’m Irina Zino (also known as Irina Zinoveva), a personal trainer and wellbeing coach for women 40+ in Sydney’s Eastern Suburbs.
I’ve been in sport and fitness for 35+ years as a student, coach, teacher, and organiser and also as a founder and owner of two fitness clubs. I’ve built and led two fitness clubs, and spent many years working one-on-one as a solopreneur, helping people get stronger in a way that actually fits real life.
But my work didn’t start with confidence. It started with a friend who felt too embarrassed to walk into a gym alone. We went together, and I realised something: without guidance, most people are left guessing. I tried to find reliable training information and there was almost nothing available. That moment taught me a lesson I still coach by today: effort matters, but knowledge matters more. When you understand what you’re doing, you stop spinning your wheels and start progressing.
I went all-in on learning, trained under a coach, and eventually reached the highest levels in my sport. Later, I poured that same energy into building fitness communities, running classes, training instructors, and creating spaces where women could feel supported, not judged.
Then in my 50s, I hit a stage many women recognise. I was active, teaching classes, moving constantly and yet my body started changing in ways that felt confusing and unfair. I tried the usual quick fixes. They didn’t help much. What did help was returning to proper strength training, done with the right technique and consistency.
My body stabilised, I felt like myself again and I went back to powerlifting. I set a world record and won a World Cup, proving (again) what I now want every woman to know: it’s not too late to feel strong, capable, and at home in your body.
My approach brings together strength training, mobility, movement quality, women’s health education, nutrition awareness, recovery and behaviour change.
Today, I coach women 40+ because I understand this chapter personally and professionally. You don’t need punishment, pressure, or perfection. You need a plan that makes sense, coaching that feels safe, and support that helps you keep going.
I’ve been in sport and fitness for 35+ years as a student, coach, teacher, and organiser and also as a founder and owner of two fitness clubs. I’ve built and led two fitness clubs, and spent many years working one-on-one as a solopreneur, helping people get stronger in a way that actually fits real life.
But my work didn’t start with confidence. It started with a friend who felt too embarrassed to walk into a gym alone. We went together, and I realised something: without guidance, most people are left guessing. I tried to find reliable training information and there was almost nothing available. That moment taught me a lesson I still coach by today: effort matters, but knowledge matters more. When you understand what you’re doing, you stop spinning your wheels and start progressing.
I went all-in on learning, trained under a coach, and eventually reached the highest levels in my sport. Later, I poured that same energy into building fitness communities, running classes, training instructors, and creating spaces where women could feel supported, not judged.
Then in my 50s, I hit a stage many women recognise. I was active, teaching classes, moving constantly and yet my body started changing in ways that felt confusing and unfair. I tried the usual quick fixes. They didn’t help much. What did help was returning to proper strength training, done with the right technique and consistency.
My body stabilised, I felt like myself again and I went back to powerlifting. I set a world record and won a World Cup, proving (again) what I now want every woman to know: it’s not too late to feel strong, capable, and at home in your body.
My approach brings together strength training, mobility, movement quality, women’s health education, nutrition awareness, recovery and behaviour change.
Today, I coach women 40+ because I understand this chapter personally and professionally. You don’t need punishment, pressure, or perfection. You need a plan that makes sense, coaching that feels safe, and support that helps you keep going.
A coaching style built on support, clarity and progress
You’ll be guided with warmth and expertise, never rushed, judged or pushed into a version of fitness that does not suit you.
A real conversation first
We start with your goals, your body, and your daily reality, so your plan fits you, not the other way around.
Evidence-led, not trends
No fads or punishment. I use proven training principles and smart progression, so you know what you’re doing is safe, effective, and worth your effort.
Safe effort, steady progress
We build strength gradually, with technique and confidence first, especially if you’re returning after a break or feeling cautious.
Always adapting to you
It’s a dialogue, not a script. Your feedback matters, and we adjust as we go: energy, stress, sleep, hormones, and life included.
Warm, supportive coaching backed by serious experience
Irina brings decades of coaching, education and lived experience to every session.
35+ years in sport, fitness, and coaching
International Master of Sport (Powerlifting)
World record + World Cup win (Masters) Bench press + deadlift
Founder and former operator of two award-winning fitness clubs
Trainer educator + fitness event organiser (seminars, workshops, city events)
University-trained preventive health coach with education in women’s health, nutrition, mobility and behaviour change
A few moments
I’m proud of
A glimpse into the sport, coaching, and community behind my work.
How I can support you
Choose a starting point that fits your body, confidence, goals and real life.
1:1 Personal Training
Private support in-home, in a park, online or in a private gym space.
Mobility & Recovery Coaching
Movement-only coaching for stiffness, cautious movement and everyday confidence.
Explore mobility support →Outdoor Group Training
Small, supportive outdoor sessions for strength, energy and consistency.
Join the interest list →Zumba Classes
Zumba Gold and Zumba + Lift for music, energy, coordination and confidence.
Join the Zumba list →This is for you if you want training that feels supportive and sustainable
You do not need to fit into a gym culture that feels too young, too intense or too impersonal.
You want to feel stronger without being pushed too hard.
You want personal guidance, not a generic programme.
You care about technique, confidence and long-term consistency.
You are returning after a break or ready to take your training further.
You want a coach who sees the whole person, not just the workout.
You want movement to support your energy, mobility and real life.
What clients say in their own words
“For me, trust is everything. I want to know training will help, not lead to injury. In all the years I’ve trained with Irina, I’ve never had reason to doubt her judgement.”
Long-term client
“I used to keep quitting because exercise felt like a chore. With Irina it feels different, she explains things clearly, adjusts for each person, and the sessions feel supportive. Now I actually enjoy showing up.”
1:1 Personal Training
“I’m 68, and I genuinely look forward to training now. Irina plans sessions thoughtfully, keeps things varied, and the atmosphere is relaxed. I move more comfortably day to day, and my mood has lifted too.”
Long-term client
Not sure where to start? Send me a message
You do not need to choose the perfect service before you reach out. Tell me what you would like help with, and I’ll suggest a calm first step that suits your body, confidence and real life.
